Sattwa Goes Organic

David

In 2005 Sattwa entered a new chapter when a commitment was made to go Organic. It was a long time coming, relatively speaking; but nothing is really out of time. The simple fact is that we lacked the confidence to make the shift to organic in the beginning. Chai itself was not yet widely appreciated in North America; and organic products were more expensive and also not as widely accepted. Creating a new category, being low on both capitalization and experience, we decided to first get established in the market.

The early years, as for most start-ups, were pretty fierce. It was the inevitable Rite of Passage. Through it all we survived…and thrived…and grew strong.

Chai took off. Dozens of chai companies came and went. And Sattwa, though often under capitalized in the beginning, found a solid market for a high quality premium product in the Specialty Coffee industry.

Faye

Philosophically and life-style wise, we have always been aligned with the principles of organic farming and living. Sattwa is a family owned and operated business. We’re all natives of Oregon, and live on fertile farmland in the foothills of the Oregon Coastal Range Mountains. We grow organic fruits and vegetables, and our children have been raised to honor and trust Mother Nature.

Juanita

It is difficult to comprehend the changes that took place in farming methods of the 1940’s. Traditional practices of meticulous seed preservation and emphasis on care of the soil through wise composting and crop rotation were discarded, and replaced by a dependency on unnatural chemical fertilizers, herbicides, and a short-sighted scientific philosophy that discredited the inherent Wisdom of Nature. Thousands of years of traditional farming wisdom was virtually scrapped within a decade with devastating results. Rapid depletion of soil nutrients and the release of thousands of carcinogenic chemicals in the food chain have resulted in a steady, dramatic, decline in our quality of life. Finally, beginning with the consciousness revolution of the 1960’s, the tide has slowly begun to turn in favor of Life and the Wisdom of Nature once again.

Jan

Once again a growing number of folks are choosing to live more closely aligned and attuned to the beautiful intelligence of Nature. We’re delighted that finally after several years of growing our business we are able to make this shift and provide a wholesome, healthy chai for our friends and customers. Sattwa Chai is now 100% organic, and we will remain this way. We are also the only national chai to not use any natural or artificial flavors.